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MUST BE GREAT

MUST BE GREAT

$150.00

Deeper, rarer, cellar-worthy bottles with real stories and staying power. 

These are small-production, big-personality wines from winemakers who don’t cut corners. Think: wild-fermented Nebbiolo, next-gen Burgundy, Rhône blends with main-character energy. You’ll get wines worth savoring, saving, or selfishly hoarding.

GREAT isn’t about flexing — it’s about flavor, story, and a little brain activation.

You’ll get:

  • 3 bottles from exceptional producers and regions
  • Limited releases & age-worthy finds
  • Aging notes and insider stories (because you’re that person now)

Drink better, stress less. Everything else? Must be great.

Subscription: $150/ month
Ships: Monthly
21+ signature required at delivery

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