A Miami-based Wine Club that is as special as the magic city. We curate monthly bundles of small-production, sustainably made wines with sunshine-state energy.
JOIN THE CLUB
Sommelier Selections
Each month we hand-pick 3 bottles worth drinking — from small growers, cool regions, and people doing the real work. We'll tell you all about it, and suggest how to pair it.
Delivered To Your Door
Your bottles are carefully packaged and delivered to your door with care - so no more loitering in the wine store like a confused intern.
Drink Great Wine
Open, pour, enjoy. Or shove it in your cellar to be rediscovered years later! Learn stuff if you want, impress people if you must.
CHOOSE YOUR ADVENTURE
Good Wine is supremely stylish of you.
Great Wine is giving main character energy.
THE IDEA
Wine should be fun. Full stop. Every month, we send out 3 rare wines we’re obsessed with — handpicked from small growers and standout producers. Sometimes there’s a theme. Sometimes it’s just what we can’t wait for you to try.
THE WINE
It's GOOD. From classic regions to cult newcomers, every bottle represents farmers, winemakers, and the land they care for. These are wines grown responsibly and made with minimal intervention — but always with clarity, balance, and intention.
THE PLACE
Our wines carry the energy of our home city: bright, expressive, full of life, and big on personality. Think good music, late dinners, open windows, and a city that never apologizes for being itself. Miami is different — and so is our wine club.
Must Be Good is not a wine retailer, so we'll never push wines that are leftovers that didn't move from our shelves. Our selections are very intentional.
YOUR SOMMS
We believe wine should feel fun. Personal. A little magical. Slightly unhinged. Always good.
Our backgrounds span restaurants, beverage programs, hospitality, and dual obsessions with great bottles and Miami's dining scene. Freddy has spent years shaping wine programs at some of Miami’s top restaurants including NIU Kitchen and Mandolin Aegean Bistro. Freddy has built his career championing winemakers and farmers who do things the right way: by hand, with heart, and without shortcuts. Nicole blends a background in hospitality management and luxury operations - equal parts precision and chaos management.
After we started a family, we had to swap nights at Sunny's Steakhouse for popping corks on sofa - but we discovered that drinking good at home is a pretty unbeatable experience! We think everyone should drink well at home too - thus a wine club is born.
Every bottle in Must Be Good is selected by us, one at a time, with obsessive attention to process. Just thoughtful, clean, beautifully made wines from the world’s most dedicated growers.
We're so happy your here!
Cheers! Freddy & Nicole