A Miami-based Wine Club that is as special as the magic city. We curate monthly bundle of small-production, sustainably made wines with sunshine-state energy.
JOIN THE CLUB
Sommelier Selections
Our sommeliers pick wines worth drinking — from small growers, cool regions, and people doing the real work (not the marketing work).
To Your Door
Your selection is carefully packaged and delivered to your door with care, so you can stop pretending you enjoy loitering in the wine store like a confused intern.
Drink Great Wine
Open, pour, enjoy. Learn a little or a lot — we don’t judge. Become the most interesting person in your group by simply opening a bottle. Your palate, your pace.
Make a Selection
With Good Wine you can drink delicious daily. With Great Wine you'll always have a special bottle to enjoy.
THE IDEA
Wine should be fun. Full stop.
Every month, we send you a few bottles from small, sustainable producers — the exact wines we’re opening at home.
Sometimes there’s a theme. Sometimes it’s just something we're really excited about that we want you to have without delay.
THE WINES
From iconic appellations to unexpected finds, from timeless grapes to tomorrow’s cult favorites — Must Be Good is your invitation to drink smarter, not snobbier.
Every month, we feature bottles that capture the soul of a place, a grape, or a person doing something brave in the vineyard. They’re limited, small-production, and hand-picked for one simple reason: they’re just that good.
Each shipment is a little journey through what’s drinking best right now — no pretension, no palate fatigue, just great wine and better nights.
We stand by wines that hit every mark —
✔️ Quality ✔️ Value ✔️Sustainability ✔️Deliciousness
THE MIAMI TERROIR
A wine club with a sense of place. Miami has a vibe — so do we.
Our seasons aren’t seasons. Our food is bold. Our people are spicy. Our holidays happen at 82°.
Shouldn’t our wine club reflect that?
This is a club created with everything we love about Miami (energy, creativity, sunshine) and none of the stuff we don’t (traffic, overpriced everything, bad drivers, Ocean Drive in March).
PERSONALIZED SELECTIONS
Think of this as your gateway to drinking better.
The club expands your tastes. Our sommelier service personalizes them.
If you want a curated cellar, dinner party pairings, a “don’t think, just grab” stash, or wines tailored to your exact preferences… our sommeliers have you covered.
Because knowing what you like is cool — but having someone shop for you is cooler. Probably.
YOUR SOMMS
A wine club made by people who love wine — and Miami’s sunshine-y spirit.
Must Be Good was created for people who want to drink better wine at home without overthinking it.
We believe wine should feel fun. Personal. A little magical. Slightly unhinged. Always good.
Behind the scenes, our backgrounds span restaurants, beverage programs, hospitality, and a life-long obsession with great bottles. We do the homework, the tasting, the sourcing — you get the good part.
- Freddy & Nicole